About Les Cannes Boréal

Born from passion, driven by performance.

We are Les Cannes Boréal, a company founded in 2016 by two fishing and performance enthusiasts — Pierre-Luc Murray and Charles Lapointe.

It all started with an idea, one winter day in Saguenay: to design fishing rods that combine exceptional sensitivity with unparalleled style. Since then, every decision we make is guided by one goal: to provide local anglers with the tools they deserve to create memorable experiences on the water.

Our products are made in Quebec, using the best materials available on the market. Our specialty? High-performance, sensitive rods designed to meet the highest expectations of walleye, trout, bass, and striped bass enthusiasts.

Today, we continue to evolve with rigor, excellence, and passion.
So that every hook set counts.
So that every cast is precise.
So that every outing becomes a memory you'll want to relive.