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Fishing Rods
Alpha Carbon – High-performance series | Extreme sensitivity & exclusive handle
ChatterBeast – Built for Chatterbaits | Power & Precision
Crank – Crankbait, Jerkbait & Topwater Series | Feel & Precision
Walleye Serial Killer – 5'10" Walleye Rod | Medium – Extra Fast Action
Norman Byrns Signature – 6'0" Vertical Jig Rod | Medium – Fast Action
Shockwave – Technical series for soft lures | Sensitivity & performance
Eliminator – Miramichi Edition | Limited edition, same legendary performance
La Mouchetée – Classic trout rod | Pure sensitivity and fun
Norman Byrns Signature – 5'10" Trout Rod | Medium – Extra Fast Action
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Reels, Line & Accessories
Xtreme8 – 8-strand braided line | 150 yards – High performance & sensitivity
Fluorocarbon Line – 100% high-performance fluoro | Invisible, flexible, and durable
Soft Rod Sleeve – 66" and 30" models | Fits rods up to 7 feet
Lew’s Custom Lite SS – Spinning reel | Total control and finesse performance
Lew’s Custom Lite – Spinning reel | Lightness, sensitivity, precision
Lew’s HyperMag – Spinning reel | Power, smoothness, and precision
Lew’s BB1 – Baitcast reel | Power, smoothness, durability
Lew’s KVD Elite SS – Spinning Reel | Finesse, Control and Lightness
Boréal Towel with Hook | Practical & Always Within Reach
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Apparel
Technical fishing shirt with integrated neck gaiter | UV 50+ protection
Red Cannes Boréal Hoodie – Warmth, Comfort and Durability
Boréal Fishing Gloves | Comfort and UV 50+ Protection
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Choosing Your Gear
Which Rod Should You Choose for Drop Shot Fishing?
I’m New to Fishing. Do I Need an Expensive Rod?
Which Rod Should You Choose for Walleye?
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